The Crossing Church
The Crossing is a large evangelical church in Tampa with three campuses. They are led by Pastors Greg and Tamara Dumas, who lead a spirited and innovative team of campus pastors, youth ministers, and community advocates. They sponsor many events throughout the year and are involved with a growing unity movement called Togather Tampa Bay. Their campuses are in Tampa, Ruskin, and Plant City.
THE CHALLENGE
Engagement
When we started working with The Crossing, they wanted to be better known in the Community. In particular, they wanted to attract more families to their weekend meetings. They also wanted to improve member participation in their various ministries.
HOW WE HELPED
CHURCHbuilder!
We began by creating videos that captured The Crossing’s vision and invitation to the Community. Two weeks before Christmas and Easter, we began running these creatives on Connected TV, 5 miles around each of their campuses. They experienced a significant increase in their attendance. Other events we tried didn’t have the same impact. We learned through experience that there are four times during the year when Streaming TV is effective for Church Outreach: Christmas, Easter, the Beginning of the Year, and Early Fall. You can target demographics that you believe are open to your message. There are many market segments you can choose from.
We also developed several campaigns using email, texting, and voicemails to thank their first-time visitors, invite others to events, and promote various ministries within the church. We provided them with metrics illustrating member behavior throughout the campaigns and gave the Executive Team the info they needed.
THE OUTCOME
Record Attendance
The Church enjoyed overflow attendance during its Christmas and Easter celebrations. In speaking with one of the Executive Pastors he expressed they had never seen so many people and were thrilled with what we had been able to achieve.
Our efforts to assimilate visitors were also successful. We were able to design a system that showed the Church who were engaging with their email campaign and where they might want to consider some personal phone calls, text messages, and special invitations. Large churches often struggle to stay connected with newer visitors, and we were able to help The Crossing with that.
THE OPPORTUNITY
DIGITAL TOOLS FOR CHURCHES
Churches have a big opportunity to communicate their message to their surrounding communities with digital tools available today. In an age when people are navigating their lives from their phones, churches can now reach them where they are. Click on the photo to the right to download a deck explaining today's available tools. We want to help the church grow and prosper. We need her love, prayers, and clarity.
Click image to download more information.