Is a Fractional CMO right for your Company?

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Aspect Fractional CMO Full-Time CMO
Cost Significantly less $250K–$400K+ base + benefits/equity
Time Commitment Part-time (flexible) 40+ hours/week, permanent
Speed to Impact Very fast (experienced, low onboarding) Slower ramp-up
Best For Growth-stage, transitional, cost-conscious companies Large-scale orgs needing constant daily leadership
Flexibility High (scale or exit easily) Low (hiring/firing is major)
Breadth of Experience Often broader (multiple industries/clients) Deep but usually company-specific

When a Fractional CMO is the Right Fit for a Company

A fractional CMO is typically the smartest choice in these common scenarios:

  1. You're in a growth stage but not quite ready for full-time C-level overhead. Companies with $5M–$100M+ in revenue (especially $10M–$50M) often need true marketing strategy, structure, and accountability, but can't yet justify (or afford) a full-time CMO. This is the classic "Goldilocks" zone for fractionals.

  2. You need strategic leadership without daily operational management. Your existing team handles execution (content, ads, SEO, etc.), but lacks big-picture direction, prioritization, or alignment with revenue goals. A fractional CMO builds the marketing machine, defines what not to do, and holds the team accountable.

  3. Budget and flexibility are priorities. You want top-tier expertise (often from someone who's worked with dozens of similar companies) at 40–75% lower cost than full-time, with the ability to scale engagement up/down or end the relationship without major disruption.

  4. You want fast impact and a "try before you buy" approach. Fractionals often ramp up in weeks (not months), bring cross-industry insights, and allow you to test the value before committing long-term. Many companies use them to build the foundation, then transition to a full-time CMO.

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

  • We will bring all our tools, experience, and team to achieve your goals. We will meet with your marketing team regularly, and we are available for a quick call almost anytime. The only additional cost you will ever incur is the cost of your media buy.

  • Designed for scaling companies needing visibility and lead consistency.

    Everything in Starter, plus:

    ✅ Advanced sales funnel optimization (retargeting setup)

    ✅ CRM Automation Buildout

    ✅ 30-second CTV Creatives (2 per Quarter)

    ✅ Unlimited Email, Text, VM automations with real-time dashboards

    ✅ Long-term drip campaigns to recover “dead” leads

    ✅ Bi-weekly Strategy & Reporting

    ✅ Up to 10 Custom Landing Pages

    ✅ Pop-up campaigns designed to expand quality leads.

    ✅ Full chatbot build (FAQs + dynamic responses)

    👉 Add SEO for an additional $1,000/month (total: $5,500/month)

  • We will set each of your locations up for success with the best marketing platform available. Give your team the tools they need to function at their highest potential. Here’s what it can do for you:

    ✅ Full CRM and pipeline-unlimited contacts and automation

    ✅ Sales funnels

    ✅ Website and Landing page builder

    ✅ Streamlined communication: FB, IG, email, SMS, and more

    ✅ Google Business Profile (GBP) management

    ✅ Calendar and scheduling

    ✅ Pop-ups and AI Chatbots

    ✅ Phone and text in the app

    ✅ Social media management and scheduling

    ✅ Surveys and forms

    ✅ Products-coupons

    ✅ Courses and memberships

    ✅ Invoices

    ✅ Reporting and analytics

    ✅ A.I. Full Business Employee