e320 Consulting is an innovative consulting firm specializing in dynamic, tailor-made marketing solutions that drive measurable results.

We can help you get your message out to market segments that are looking for what you are offering.

Opportunity

  • An connected TV image

    Connected Television

  • Image of email automation

    Email, Text, VM Automation

  • An image of market segmentation

    Market Segmentation

  • An image of The Float House

    SEO Marketing

  • Social Media image

    Social

  • dashboard example

    Real-time Dashboards

  • Managing Online Reputation image

    Managing Online Reputation

Dream it...

Market it differently...

Dream it... Market it differently...

e320 offers a comprehensive suite of services outlined below to help grow your church or business. We work hard to earn your trust and help you reach your goals. By leveraging advanced analytics and real-time insights, we will continually review campaigns to ensure clients stay ahead in a competitive digital world.

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Connected TV (CTV)

We target audiences on platforms such as Netflix, Hulu, Amazon Prime Video, and YouTube. CTV marketing encompasses a variety of ad formats, including pre-roll, mid-roll, and post-roll ads, as well as banner ads within the streaming interface. It allows for highly targeted advertising based on user data and viewing preferences, allowing brands to reach specific demographics with personalized content, thereby enhancing engagement and conversion rates.

Email, Text, VM Automation

Email, texting, and voicemails are essential tools in digital marketing for direct communication with customers.

  1. Email: Used for delivering targeted messages, newsletters, promotions, and personalized content to a subscriber list, fostering engagement and driving conversions.

  2. Texting: Enables businesses to send immediate, personalized messages to customers' mobile devices, often used for time-sensitive offers, updates, and reminders, ensuring high open rates and engagement.

  3. Voicemails: Provide a more personal touch by leaving recorded messages on customers' phones, often used for follow-ups, appointment reminders, and customer support, enhancing communication and building relationships.

These channels are integral in reaching and engaging with audiences effectively in the digital landscape.

Market Segmentation

Market segmentation divides a broad consumer or business market into sub-groups of consumers based on shared characteristics. These segments can be categorized by various criteria, such as demographics (age, gender, income), psychographics (lifestyle, values), geographic location, behavior (purchase history, usage patterns), and more.

By understanding these distinct segments, digital marketers can tailor their strategies and messages better to meet each group's specific needs and preferences. This targeted approach enhances the effectiveness of marketing campaigns, improves customer engagement, and increases conversion rates by delivering more relevant and personalized content to each segment.

SEO

SEO (Search Engine Optimization) marketing is the practice of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic by ensuring the website appears higher in search results for relevant queries. Effective SEO marketing boosts a website’s visibility, drives more targeted traffic, and ultimately helps achieve higher conversion rates and business growth.

Social

Social media marketing is highly valuable as it increases brand awareness, fosters direct customer engagement, and builds strong community relationships. It allows precise targeting based on demographics and behaviors, enhancing ad relevance and effectiveness. It's cost-effective compared to traditional advertising and provides real-time analytics for tracking and optimizing campaigns. Social media offers valuable insights into customer preferences and behaviors, aiding in better business decision-making and driving brand growth and loyalty.

Real-time Dashboards

Real-time dashboards are crucial in digital marketing as they provide immediate access to key performance indicators (KPIs) and campaign data. This allows marketers to monitor campaign performance, make timely adjustments, and capitalize on emerging opportunities.

By providing real-time insights into metrics such as website traffic, engagement rates, conversion rates, and ad performance, these dashboards enable marketers to quickly identify trends, measure the effectiveness of strategies, and optimize campaigns for better results. This agility and responsiveness are essential in today's fast-paced digital landscape, ensuring that marketers can stay ahead of the competition and maximize the impact of their efforts.

Managing Online Reputation

Online reputation is crucial as it directly impacts a brand's credibility, customer trust, and business success. A positive online reputation attracts customers, enhances loyalty, and influences purchasing decisions. Conversely, negative reviews or feedback can deter potential customers and harm a brand's image. Managing online reputation involves monitoring reviews, engaging with customers, addressing issues promptly, ensuring a favorable perception, and maintaining a competitive advantage in the digital marketplace.

What People Are Saying

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

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