A Marketing Mix is Like a Recipe

The perfect combination of herbs and spices creates a great meal. A touch of garlic is perfect, too much ruins the dish. Broadcasting, SEO, OTT, Social Media, Display, etc. are the herbs and spices off of a marketing recipe. The right mix provides the healthy results businesses need to remain fresh and relevant.

A great chef is always tweaking the recipe, always seeking the perfect dish. The short-order cook uses the same recipe over, and over, and over, and over…

Are You Marketing Like a Chef or a Short-Order Cook?

Short-order marketers have a spice rack of abundance, but too often utilize old recipes or too much garlic. This leaves their business clientele hungry and reaching for the Tums 😀.

Chef marketers understand all spices can be utilized to create a great dish. They are constantly tweaking the ingredients in an effort to find the blend that creates the best result. They also develop sensational seasonal recipes.

In marketing, too much Social Media, like garlic, can deliver an abundance of distraction, low-quality leads, and echo chamber communication. The right amount of Social Media creates quality leads, brand personality, and meaningful communication.

Questions to Ask Yourself

• How often do you tweak your marketing recipe?
• Do you know how each tactic impacts your results?
• Are your results giving you indigestion or satisfaction?

Indigestion usually isn't caused by the type of ingredients but by the overuse of one or two 😀.

Simple adjustments to tactics — usually only requiring slight budget reallocations, geography tweaks, audience targeting discipline, and messaging — can transform a quick-serve gut-feed to a gourmet meal. No Tums required.

Commitment to continual tweaking of the recipe will create improving, replicable gourmet results. Market like a chef, not a short-order cook. Eat gourmet, lose the Tums 😀.

May your revenues soar as in the wings of eagles.